Expanding into international markets can be a challenge — but with the right preparation, it’s also a huge opportunity. Knowledge is the key to unlocking this potential. That’s why today we’re sharing our top recommendations for books and resources that can help you succeed in the world of international business.

Books You Should Read

1. “Blue Ocean Strategy” by W. Chan Kim & Renée Mauborgne
Instead of competing in an overcrowded “red ocean,” search for untapped “blue oceans.” This book shows you how to discover new markets and escape ruthless competition.

2. “The Culture Map” by Erin Meyer
Cultural differences can be stumbling blocks — or they can be bridges. Meyer explains how to decipher communication and negotiation styles in various countries, helping you navigate cross-cultural environments more effectively.

3. “Thinking, Fast and Slow” by Daniel Kahneman
Business revolves around making the right decisions. Kahneman reveals how our minds work and offers strategies for making better, more informed choices — a must-read for anyone looking to sharpen their strategic thinking.

Online Resources and Podcasts

Short on time? Here are a few quick alternatives:

• 🎙️ “Global Business Insights” Podcast
  Get up-to-date information and expert analysis on current global business trends, featuring interviews with international market leaders.
• 🎓 Coursera Course: “International Business Essentials”
  Ideal if you’re looking for a structured introduction to international business, covering topics like global strategy, cultural considerations, and market entry tactics